Announcement:
- Celebrating FTLOD’s 3 year anniversary this month
- Covered a diverse range of topics from BBQ and chocolate to alogorithms and graph databases
- Future episodes will be much more ad-hoc and when I come across a topic that is interesting
- Please stay subscribed
- Please reach out on Twitter or LinkedIn to let me know what your favorite episode has been
The Importance of Your Data
- Quotes:
- With great power comes great responsibility -Amazing Spider Man #15
- Data Commercialization
- Ford’s CEO recently suggested that the data collected by the company’s financial services arm also represents a valuable, low-overhead asset.1
- Not just driving data, but also using data from purchase process such as marital status, income, etc.
- However, in desperation to maintain profits, what would some companies do?
- Know how your data is being used.
- Tim Cook recently criticized Google, FB, and others (not by name) of creating a “‘data industrial complex’ in which our personal information ‘is being weaponized against us with military efficiency.’”2.
- Talked about the echo chamber that social networks and algorithms can create
- However, this is not all data doomsday
- Data is helping us achieve better, deeper, faster insights than ever before
- We are bettering our health, optimizing economies, and identifying connections that we never could have before
- All this reward comes with some risks that we need to manage and be aware of
- Data Breaches
- Marriott disclosed a 500MM record breach. Not the biggest, but it hackers had access since 2014.
- Names, phone numbers, email addresses, passport numbers, date of birth and arrival and departure information. For millions others, their credit card numbers and card expiration dates were potentially compromised.3
- What to do to protect yourself if your data is part of a breach:4
- Sign up for services like SpyCloud (it is free)
- Change your password – and ideally switch to unique passphrases
- Monitor your accounts for suspicious activity
- Open a separate credit card for online transactions
- Limit the information you share
- Avoid saving credit card information on websites
- Be vigilant
Music:
Deep Sky Blue by Graphiqs Groove via FreeMusicArchive.org
Sources:
- https://threatpost.com/ford-eyes-use-of-customers-personal-data-to-boost-profits/139209/
- https://www.nytimes.com/2018/10/26/technology/apple-time-cook-europe.html
- https://www.cnn.com/2018/11/30/tech/marriott-hotels-hacked/index.html
- https://www.cnn.com/2018/11/30/tech/marriott-breach-what-to-do/index.html
- https://answers.kroll.com/
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